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Dawn
Armstrong Dorsey
713-410-9554
713-666-3234
dddorsey@aol.com
Professional
profile
Award-winning
writer, editor and publication manager with more than 20 years experience
in corporate communications, health care, magazines, newspapers
and nonprofits
Savvy
leader with excellent communication and consensus-building skills
Thorough
knowledge of marketing and branding principles and procedures
Known
for innovative approach and creativity, as well as excellent organization
and planning skills
Professional
background
Dawn
Dorsey Creative Services
March 2005 - present
Writing,
editing and marketing services
Texas
Children's Hospital
June 1999 - March 2005
Manager,
Creative Services
Manager, External Communications
Manager, Internal Communications
Communications specialist
Publications
Wrote,
edited and art directed award-winning magazine. Led redesign that
increased donations and recognition.
Wrote,
researched and edited direct mail, news releases, large and small
brochures, videos, feature articles, web content
Wrote,
edited and art directed award-winning weekly newsletter that was
widely read by more than 6,000 employees
Leadership
and communication
Led
team of 12 writers, designers, photographers and web team members
that repeatedly won top rewards for its work
Acted
as liaison between Marketing and many hospital groups, including
executives, physicians and development
Marketing
Planned
and executed complex multimedia marketing campaigns from concept
to follow up
Innovative
approaches
Improved
internal communications with surveys, focus groups and major redesign.
Using
focus groups and market research, led redesign of twice-yearly
newspaper insert. New piece was highly praised by executives and
saved the hospital money.
Dawn Dorsey Creative Services
1991 -- July 1999
Writing, editing and marketing services
Clients
included:
Southwest Art Magazine: Editorial assistant; contributing editor
Media Ink/ Bellaire Monthly magazine: Editor, writer
Houston Food Bank
Strand Street Theater
Children's Protective Services
Brackenridge
Hospital
Austin, TX
1985 -- 1988
Public relations coordinator
Professional
awards -- First and second place in
multiple categories
Houston
Press Club
Public Relations Society of America Houston Chapter
International Association of Business Communicators Houston Chapter
Houston Advertising Federation Addy Award
Texas Public Relations Association
Professional
affiliations
International
Association of Business Communicators
Public Relations Society of America
Education
BA Journalism, Spanish Minor; University of North Texas, Denton
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